Learn about your major in New York City. You are specializing in one of the following:

  • Marketing Management
  • Human Resource Management
  • Accounting
  • Tourism

In addition to the major you are required to take subsidiary subject/s depending on the school / program and semester you are enrolled in. Scroll all the way below to read those options. 

Marketing Management

Strategic Marketing Management

Focuses on the long-term implications of strategic market planning, including analysis of marketing opportunities, development of marketing strategies, shaping of marketing offers and the management and delivery of marketing programs.

New Product Development

Identifies the various steps through which new products are developed. The following will be discussed: idea generation, concept development and testing, marketing strategy, business analysis, market testing, and commercialization. Emphasis is placed on the activities through which cost estimates become budgets, prototypes become products, and sales plans become sales calls.

Marketing Management: Analysis, Implementation and Control – Special Topics

This course is designed to provide students with a comprehensive introduction to corporate marketing management and marketing strategy, with a particular emphasis on research, analysis, organization, implementation, and control. In contrast to an introductory marketing class, this course approaches marketing management and strategy mostly from the viewpoint of larger corporations.

Human Resource Management

Organizational behavior and Human Resources Management

Examines the knowledge and skills needed to identify, grow and sustain organizational talent within the context of organization behavior. Students learn about recruitment, talent development, motivation, teamwork, compensation, performance, rewards and recognition, safety, relevant laws, and cultural concerns.

Staffing

An introduction to the methods and practices related to recruitment, selection, and retention of employees. Explores the strategic role of staffing in modern business organizations. Students will learn various techniques for attracting and retaining human talent in an organization.

Training and Development

This course is a comprehensive, step-by-step approach to developing training programs based on a needs-centered model of training and performance improvement. Provides students with a background in learning theory and instructional design required to develop training programs.

Accounting

Principles of Management

Examines operational theories of management under the functions of planning, organizing, staffing, directing, and controlling. Emphasizes the manager’s role in creating and maintaining an internal environment for performance. Students discuss cases in detail.

International Banking and Finance

Introduces international banking, financial markets, global government, and private financial institutions. Covers the financial functions that multinational corporations, government agencies, and other organizations use in their funding and investment activities.

Managerial Accounting

An introduction to the use of accounting information for management planning, control in budget preparation, and the evaluation of cost behavior. Students learn how to prepare and interpret cash flow statements and make managerial decisions based on financial statement analyses.

Tourism

Leadership

Examines the leadership variables that affect the achievement of organizational goals. Topics include theories of leadership, power, and influence as they affect organizational behavior; team building; motivation; group dynamics; organizational communication processes; and change management.

Strategic Marketing Management

Focuses on the long-term implications of strategic market planning including analysis of marketing opportunities, development of marketing strategies, shaping of marketing offers, and the management and delivery of marketing programs.

International Management

An introduction to the various aspects of international management. Topics include the challenges of managing international organizations, the impact of culture on organizations, and the management of cultural diversity at home and abroad.

Subsidiary Subjects

Hochschule Fresenius University of Applied Sciences, 4th semester

Developing Managerial Competence

Introduces the theoretical and practical aspects of managing customers, people and markets. Stresses a hands-on approach to improving a student’s ability to manage people. Course material focuses on promoting effective business practices and provides guidance for a variety of contemporary management challenges.

Negotiation and Dispute Resolution (at Pace University)

The goal of this course is to develop interpersonal skills, and the ability to work effectively with others. The issues of power and influence, corporate culture and group dynamics are studied. Students learn selected negotiating strategies and tactics and apply them in practical cases.

Hochschule Fresenius University of Applied Sciences, 5th semester

Intercultural Communication in the Global Workplace (at Pace University)

To operate successfully in today’s increasingly globalized, culturally and ethnically diverse business environment, one needs to be culturally sensitive and culturally competent. This course is designed to help attendees understand their own culture and appreciate and become more sensitive to intercultural differences – all toward the objective of developing skills for more productive personal and professional communication with people from cultures other than their own.

Business and current affairs

This course will be offered online.

International Business School, 5th semester

Global Supply Chain Management and Logistics

Covers the organization, functions and processes of a global purchasing department. This course examines various global sourcing and logistical management topics.

Public Speaking and Persuasive Communication

This course is designed for students to improve their overall ability to speak publicly in English in classrooms, meetings, presentations and formal situations. By the end of this course, students will be able to recognize and adopt techniques and strategies used by successful public speakers, to use a wide array of linguistic techniques for presenting, negotiating conversations, and responding to questions and to improve persuasion techniques, expression of opinions, and conveying agreement/disagreement.

Tourism, Hotel and Event Management, 5th semester

Public Relations

Addresses the journalistic and marketing foundation of public relations practices. This course explores the practical applications of crisis management and examines the integration of public relations, marketing, and advertising into customer relationship management and broader marketing communications campaigns.

Pre Grad Academic Skills (at Pace University) 

This course addresses the nature of written communication with the goal of acquiring and practicing the tools and techniques necessary to compose successful correspondence in the graduate school and professional arenas. We will examine the audience, register, intent, construction, editing and evaluation of writing for business and academic purposes. The class is structured to integrate written language theory and rules with practical application and will stress critical thinking and decision making as they relate to graduate writing, case studies and other assigned writing.

Career Management Seminar Course

(required if participating in internship)

This course explores career development opportunities and strategies. Stresses entry-level job requirements and upward career paths. Resume writing skills, interviewing techniques, and the importance of a professional wardrobe is discussed. Please note: Participation is required if doing an internship.


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