Learning Objectives: The students acquire the theoretical and practical basics of entrepreneurship and startup management in the digital economy. They are familiar with the essentials of entrepreneurial mindsets and entrepreneurial behavior as preconditions for sustainably successful action in the startup environment as well as in existing organizations (intrapreneurship). Students possess the necessary competence to develop viable business models in the digital economy. They can write and evaluate business plans for successful entrepreneurial as well as intrapreneurial initiatives. Furthermore, students can identify and apply analytical and methodological tools for discovering opportunities and managing risk in digital startups.

Design Principle: This course has been designed with the ‘entrepreneur’s perspective’ principle whereby students gain a hands-on practical approach within a semi-simulated environment. In the Masters’ Weeks workshop, students will learn by doing through networking with real-world institutions and gaining insights in to mindset involved. There will be analytical rigor in class and logical decision making. The pedagogical style will be a workshop model with a hybrid of guest speakers and industry visits as well as the instructor who will serve as your mentor through the process.

Student Expectations: Students are expected to be present, punctual, prepared and participative in ALL class sessions. Attendance is mandatory for all class and course appointments. Absence in any class must be communicated in advance to the instructor as well as priya.nayar@hs-fresenius.de

Activities Include: Metrocard, Orientation (coffee + baked goods), 1 Group Activity (Yankee Stadium or Bowling, etc), New York Landmark Views Building (One World Observatory, Empire, etc), Farewell Lunch, One Company Visit or Guest Speaker in class (subjective to change and availability)

30 Hours

Assessment: Presentations / Shark Tank