Learning Outcomes:

The students recognize the complexity of international activity. The have the competence to implement and evaluate planning processes in internationally active organizations. The participants can identify alternative strategies for entering international markets, integrate these into a coherent overall strategy and compare the various possibilities for their organizational implementation. In addition the students critically evaluate the behavioral principles and corporate decisions of multinational organizations in the context of international stakeholders from an ethical perspective. The students are familiar with the use of different economics approaches, can apply various quantitative business management methods and can evaluate these with regards to their advantages and limitations.