Assignment #1 “Leadership in Global Markets” based on Windowswear Tour DATE TO BE ANNOUNCED
Choose: Macy’s or Lord & Taylor or Saks Fifth Avenue or Bergdorf Goodman Research the company of your choice. Examine the following:
- Organizational structure
- Leadership team
- Global expansion
Assignments instructions: Build on the Marketing assignment.
- How effective is the store presentation to reach the company’s target customer?
- Does the visual presentation in any way exemplify the mission and vision of the company?
- There has been considerable media attention for most of these companies recently. Based on your research of the structure and the team is the direction of the business clear?
- Are there concerns of the shareholders regarding the current economic strategy by leadership?
- Can you determine if technology implementation is a key strategy of the leadership team? How? What is the objective?
- Can you draw any comparisons to businesses in your home country?
- 2 page maximum Microsoft Word document.
- Essay, bullet or numbered acceptable.
- No cover page required
- Heading must include your name, date, and title of the assignment.
- Bibliography of resources required as 3rd
Assignment #2: Leadership Characteristics DATE TO BE ANNOUNCED
Consider Leadership characteristics from the diverse list of leaders below. Select one leader below.
- Identify the leader’s traits and/or characteristics.
- Which contemporary view would you say defines the leader you have selected?
- Are they transformational, transactional or charismatic?
- What leadership models/theories do you see in the leader of your choice? Describe why.
Defend your decisions. Can you add specific examples from research that illustrates the leader’s characteristics?
- Jeff Bezos, CEO, Amazon
- Angela Ahrendts, Apple
- John Donahue, CEO, EBay
- C. Douglas McMillon, CEO, Walmart
- Indra Nooyi, CEO, PepsiCo
- Sheryl Sandberg, COO, Facebook
- Virginia M. “Ginni” Rometty, President, CEO, IBM
- Lars Rebien Sørensen, former CEO of Novo Nordisk
- Peter Terium, CEO of German Utility RWE
- Suggested leader of your choice? Talk to me
Format: Same as Assignment #1.
Assignment #3 for Presentation DATE TO BE ANNOUNCED
Details to be distributed when topics are selected in class
“Trends in Intercultural Management” or
“Innovative Global Leadership Strategies”
TO BE PRE-APPROVED in class by Professor Cooper