Human Resource Management:

  • Knowledge of human resource management tasks
  • Knowledge of the fields of action
  • Ability to assess the significance for companies
  • Methodical competence for the transfer of theoretical knowledge to practice
  • Methodical competence to assess the relevance of current discussions on the design of human resource management

Personalmarketing und Recruiting

Organizational Behavior and HR Management is offered at Berkeley College

Learning Outcome HRM and Recruiting

Students have sound theoretical and practical knowledge of the processes involved in approaching and retaining applicants, as well as the placement and release of personnel in companies. They are familiar with theoretical models of career choice as well as with the practical design and implementation of personnel marketing measures and consulting processes. During the course they have acquired an understanding of the different motives and goals of the actors involved in HR management and know the associated requirements for working in this field of application of economic psychology. Against this background, the students are able to answer practice-related questions of personnel planning, staffing, retention and release self-critically and reflectively. They have a repertoire of well-founded methods and approaches at their disposal in order to identify suitable applicants for vacancies depending on the application context, to address them in a targeted manner, to advise them on various career options and to place them in the company depending on their individual suitability. Therefore, they are also capable of retaining employees in the company and motivating them for organizational goals. They can plan and accompany separation processes professionally and methodically.


  • personnel management aspects of personnel marketing and recruiting
  • determinants of the choice of training and occupation
  • starting points of personnel marketing
  • methods of personnel marketing
  • determinants of the decision on vacancies
  • placement and outplacement as consulting services
  • application: Possibilities and methods of recruitment
  • application: personnel planning systems
  • digression: International Personnel Marketing and Recruiting


Examines the knowledge and skills needed to identify, grow and sustain organizational talent within the context of organization behavior. Students learn about recruitment, talent development, motivation, teamwork, compensation, performance, rewards and recognition, safety, relevant laws, and cultural concerns.


  • Analyze how human behavior manifests itself in social settings
  • Demonstrate knowledge of employee motivation, task performance, attitudes, leadership and group processes. 
  • Evaluate organizational behaviors like culture, structure, change and leadership to analyze how these impact employees
  • Develop understanding of how personnel tests, compensation systems and training works in organizational settings
  • Analyze global human resources trends and practices.
  • Evaluate the legal, social and ethical issues in a diverse, global environment