MODULE DIRECTOR/S AT AMD
Visual Merchandising:
- Ability to understand visual merchandising as part of a comprehensive marketing strategy
- Knowledge of branding and marketing strategies
- Methodical competence to consider and creatively use means and possibilities of visual merchandising in the design process
Produktmanagement:
- Knowledge of technical and organizational product development
- Understanding the interface functions
- Ability to assess the consequences of an internationally influenced product development
- Methodical competence for planning the organization and time management of the internationally influenced product development
COURSE OVERVIEW
Examines the ways in which visual presentation is used in a variety of settings. Students learn color theory and principles of visual design and apply this knowledge in venues that include department and specialty stores, malls, and restaurants.
BERKELEY COLLEGE LEARNING OBJECTIVES
- Analyze the psychological effects that color, harmony, texture, line, composition and lighting have on the consumer.
- Justify color as a selling tool to enhance consumer-buying motives.
- Reconstruct store layouts, signage, fixtures, lighting techniques, planning, design and promotion principles, and their application to displays.
- Appraise various displays in department stores, specialty stores, boutiques and showrooms for their effectiveness.
- Design, sketch, organize, plan, prepare and create displays based upon course teachings, outings, and research.
This course uses an Online Course Resource (OCR). You can access the OCR by clicking on the Online Course Resource folder located in the dark blue navigation panel in the upper left corner of your Blackboard course homepage. Diamond, Jay. Contemporary Visual Merchandising and Environmental Design. 5th ed. Upper Saddle River, NJ: Pearson Prentice-Hall, 2010. ISBN# 978-0135007617
BERKELEY COLLEGE COURSE OUTLINE
*The outline can be updated due to pedagogical freedom exercised by the course instructor.
| Week | Topic | Reading | Assignments |
| Week 1 | Course introduction; Color (Chapter 1), Introduction to WindowsWear.com | Ch 1 | |
| Week 2 | Color | Ch 9 | |
| Week 3 | Color | Supp | Color Wheel & Value Chroma Chart |
| Week 4 | Multi-cultural Consumer | Ch 2 | |
| Week 5 | Planning & Developing Visual Presentations & Facilities Design | Ch 3, 4 | Shadow Box #1 |
| Week 6 | Environmental Design Direction, Mannequins and other Human Forms | Ch 5, 6 | |
| Week 7 | Materials, Props and Tools; Principles of Design | Ch 7, 8 | |
| Week 8 | Themes & Settings | Ch 11 | Exam |
| Week 9 | Customer-centric experience, Energizing Specialty Boutiques | Ch 12 | |
| Week 10 | Visual Merchandising tour* | ||
| Week 11 | Signage & Graphics | Ch 13, 14 | |
| Week 12 | Point of Purchase and Consumer Theater | Ch 15, 16 | Shadow Box #2 |
| Week 13 | Execution and Creating and Overall Concept | Ch 17, 18 | |
| Week 14 | In-Class Projects & Presentations: Shadow Boxes | Term Project | |
| Week 15 | Promotions, Advertising, Special Events and Publicity; Final Exam | Ch 19 | Exam |