Minors

CourseHSF Learning OutcomesEquivalent
4th Semester (2nd Year) + Tourism Major

International and Intercultural Management
Upon successful completion of the module, students will be able to
• assess the drivers and consequences of globalization from the perspective of different interest groups,
• describe the challenges that current and future transnational organizations face,
• discuss different factors that are influencing cross-border management,
• critically question intercultural theories and framework conditions and use them in order to analyze different cultural situations,
• explain intercultural communication and negotiation practices,
• reflect on their own perceptions in an intercultural environment and
• communicate effectively in oral academic English
Pace University

Intercultural Communication in the Global Workplace
4th Semester (2nd Year) + Tourism Major

Data Science and Analytics
After successful completion of the module, students will be able to
• evaluate large data sets and use the advantages of digital transformation for their professional activities in a targeted manner,
• use open source data analysis software (e.g. RapidMiner, KNIME, R) in order to structure and combine data from multiple, possibly different, data sources,
• describe prepared data sets using descriptive methods,
• explain the limitations of various modern data analysis methods such as correlation, association rules, cluster analysis, linear regression, neural networks, and decision trees,
• use open source data analysis software (e.g. RapidMiner, KNIME, R) to predict concrete developments,
• evaluate and organize the implementation of a data analysis project in a business environment and
• communicate the results and effects of a data analysis project in a structured way.
Berkeley College

Data-Mining for Business Analytics
This course provides overview of the fundamental principles and techniques of data-mining for business analytics. We will examine case studies to place data-mining techniques in context, and to develop data-analytic thinking. Emphasis will be placed on real-world applications to illustrate that proper application of data-mining is as much an art as it is a science. In addition, we will work “hands-on” with analytics/data mining software.
5th Semester (3rd Year) + Tourism Major

Business Ethics, CSR, Sustainability
Upon successful completion of the module, students will be able to
• recognize and describe the structure of conflicts and ethical issues in the economic and media dimension,
• describe ethical discourses as humanistic, normative and deterministic,
• analyse sustainability in the context of a holistic, historical, economic, ecological, social and cultural perspective,
• describe and analyse the resulting conflicts of objectives in the corporate context,
• critically reflect on the relationship between sustainability and business ethics in entrepreneurial fields of action as well as
• identify concrete areas of application for sustainable management and CSR in companies and society.
Berkeley College

Business Ethics
Examines the principles of ethics with relation to business decision-making and business strategies. Students learn how to integrate ethical decision-making into organizational behavior, strategy, and the challenges posed by the globalization of business practices.
5th Semester (3rd Year)
Harvard Business Case Studies
After successful completion of the module, students will be able to
• understand entrepreneurial performance as a decision-making and coordination process,
• understand the impact chains and interrelationships of a company and take these into account in decision-making,
• evaluate and interpret business figures on the basis of a holistic understanding of business decisions,
• develop and formulate corporate goals and strategies on the basis of evaluated business ratios,
• compare and analyse target and actual conditions,
• prepare entrepreneurial decisions based on management and
• organise themselves within a team and define decision-making structures.The students who have successfully completed the module are able to:
• determine the key information of case studies,
• identify the problem of the case study and its parameters,
• develop skills in generating possible solutions to complex problem areas, appraise
these solutions, examine the impact of potential outcomes on the various stakeholder
groups and make decisions to fix complex problem areas,
• examine alternative strategies and ideas for action for business development in
differing operating contexts,
• contrast and recognize the importance of effective strategic management,
• master the analytical tools of strategic management,
• identify the principles of strategy formulation, implementation and control.
Pace University

Business Case Studies

Major: Marketing Management @ Berkeley College

CourseHSF Learning ObjectivesEquivalent
Instruments of Marketing ManagementAfter successful completion of the module, students will be able to
• develop concrete plans within the individual instruments of the marketing mix,
• incorporate the results of the situation analysis into their planning of measures.
• concretize developed marketing strategies into action planning.
• coordinate the individual instruments (4Ps) and integrate them into an overall planning.
The Principles of Marketing class MKT2220, is a close equivalent.

MKT2220 Principles of Marketing
Provides an introduction to fundamental principles and practices in the marketing process, including a detailed study of each marketing mix tool (product, price, place, promotion), along with an introduction to marketing research, target marketing, SWOT construction and analysis, strategic marketing planning, and consumer behavior. This is the gateway course to the Marketing Communications Program.
Strategic Planning in Marketing ManagementAfter successful completion of the module, students will be able to
• understand the most important tasks and decision fields of strategic marketing planning and to distinguish them from operative marketing,
• master the approach and methodological know-how of strategic marketing planning and apply it using practical examples as well as
• understand and critically evaluate strategic marketing concepts of companies and to optimize and develop them in part independently.
Strategic Marketing Management
Research, Analysis and Controlling in Marketing ManagementAfter successful completion of the module, students will be able to
• present the spectrum of tasks, areas of reference and objectives of marketing-related research and analysis in the context of the marketing management process and evaluate its impact on corporate success,
• formulate marketing-relevant questions, select research methods, instruments and measurement methods suitable for problem and situation-specific solutions, and translate them into suitable study designs,
• explain the key determinants and mechanisms for explaining consumer and buyer behavior and derive implications for the concrete design of customer-centric marketing,
• analyse and evaluate market research results from the situation analysis and to derive recommendations for marketing management based on these results as well as
• explain the tasks and conceptual approaches of strategic and operational marketing controlling and use its instruments in a targeted manner to optimize marketing planning and implementation.

Marketing Metrics and Analytics

Marketing requires an understanding of data. Many successful business organizations use data to reliably make good decisions. This class will give you tools to make these decisions. It will also offer the theoretical understanding of data necessary for you to perform vital marketing functions and help make data-driven marketing decisions.

Major: Finance & Accounting @ Berkeley College

CourseHSF Learning ObjectivesEquivalent
Corporate FinanceAfter successful completion of the module, students will be able to
• understand and critically evaluate financing decisions on the basis of basic financing theories,
• evaluate individual financial titles,
• quantify the relationship between risk and return,
• make investment decisions and evaluations on the basis of adequate models and
• distinguish between the various options for raising equity and debt capital.
The course Corporate Finance FIN3302 is an equivalent.
FIN3302 Corporate Finance
Provides an overview of the fundamental principles relating to the study of finance, including theories and practices in financial management. Students become familiar with the financial organization and operation of a business. Topics include financial analysis, planning and control, budgeting and forecasting, and financing.
International ControllingAfter successful completion of the module, students will be able to
• explain the factors influencing internationally active companies in the context of controlling,
• present the particularities of controlling and internal accounting in an international comparison,
• determine solutions for individual problems of decision support in international business and
• analyse the complex of issues involved in the management of foreign activities.
The current International Banking and Finance class that your students take, SAB3341, is an equivalent.
SAB3341 International Banking and Finance
Provides an introduction to international banking, financial markets, global government, and private financial institutions. This course covers the financial functions that multinational corporations, government agencies, and other organizations use in their funding and investment activities.
Instruments of ControllingAfter successful completion of the module, students will be able to
• describe operational controlling as the basis for controlling operational processes against the background of revenue optimization as well as the significance and role of strategic controlling,
• apply the instruments of operational controlling,
• analyse the results of the application of the instruments of operational controlling, in particular in order to determine economically sound measures in business practice,
• apply the instruments of strategic controlling as well as
• analyse the results of the application of strategic controlling instruments, in particular in order to assess economically sound measures in business practice.
The current Managerial Accounting class that your students take, SAB1113, is an equivalent.
SAB1113 Managerial Accounting
Introduces the use of accounting information for management planning, control in budget preparation, and the evaluation of cost behavior.

Major: Human Resources / Personal Psychology @ Berkeley College

CourseHSF Learning ObjectivesEquivalent
Human Resources Marketing and RecruitingAfter successful completion of the module, students will be able to
• apply theoretical models to practical requirements of personnel development and assessment,
• plan, implement and evaluate personnel development and assessment processes and to optimize the transfer into everyday professional life,
• determine individual professional competencies and derive interventions to promote competencies and fields of development on the basis of target-performance comparisons,
• improve the connection between the corporate and personnel development strategy as a competitive factor of a company,
• critically reflect on classic and new instruments for personnel and management assessment and development and use them in a targeted manner,
• analyse classical and new approaches in personnel development as well as critically and to use them purposefully for application cases as well as
• develop, present and implement concepts of personnel development independently.
Staffing SAB3347
Introduces the methods and practices related to recruitment, selection, and retention of employees. Explores the strategic role of staffing in modern business organizations. Students will learn various techniques for attracting and retaining human talent in an organization.
Human Resources Development and Staff AppraisalAfter successful completion of the module, students will be able to
• explain instruments of personnel recruitment and retention and apply them to current market developments,
• reflect a sound theoretical and practical knowledge of the processes of external applicant approach and internal employee retention,
• analyse the influence of personnel marketing on the quality of personnel selection and to reflect self-critically on actions taken in this regard,
• use external personnel marketing measures such as ad placement, social media campaigns and socio-psychological mechanisms of attention and action control,
• use methods and techniques to motivate employees for organisational goals and to retain them in the company,
• analyse models of employer choice, increase employer attractiveness with suitable measurement methods and derive suitable employer branding measures from this,
• determine the personnel requirements, derive a recruitment strategy from this and fill the vacancies through suitable external and internal recruitment channels,
• describe approaches and methods of active recruitment and modern personnel recruitment methods as well as
• use theoretical models of career and organisational choice to apply suitable methods for determining career planning measures in simple consulting processes and contexts.
The current Training & Development class, SAB3355, along with the Developing Managerial Competence class, SAB 3346, that your students take, SAB3347, are equivalents. (Training and Development will be a better fit)

SAB3355 Training and Development
Presents a comprehensive, step-by-step approach to developing training programs based on a “needs-centered” model of training and performance improvement. This course provides students with a background in learning theory and instructional design required to develop organizational training programs.


SAB3346 Developing Managerial Competence
Introduces the theoretical and practical aspects of managing customers, people, and markets. Stresses a hands-on approach to improving a student’s ability to manage people. Course material focuses on promoting effective business practices and provides guidance for a variety of contemporary management challenges.
Personnel DiagnosticsAfter successful completion of the module, students will be able to
• reflect the theoretical principles of psychologically sound personnel selection,
• explain the professional aptitude diagnostics as well as the recognized quality standards in professional practice,
• understand personnel diagnostics as an ethically and legally relevant field of application of business psychology,
• select instruments from an existing personnel diagnostic repertoire that correspond to the work context and use them efficiently,
• critically reflect on their approach and fall back on relevant quality standards and legal framework conditions,
• critically assess the services offered on the labour market.
This appears to be a psychology course for which there is no direct equivalent. However the follow course may be a possibility:
SOC2231 Human Relations
Explores the interpersonal skills known to be key ingredients for successful everyday interactions with a focus on the challenges of workplace relationships involving coworkers, supervisors, and customers/clients. Some major skill areas covered in the course include making a good impression with your employer, managing conflict with difficult coworkers, working on a team with diverse groups of people, providing exceptional service for customers/clients, and managing on-the-job stressors.

Major: Tourism @ Berkeley College

CourseHSF Learning ObjectivesEquivalent
Destination ManagementAfter successful completion the module, the students are able to
• recognize the destination as a separate competitive unit in tourism,
• apply the individual strategic and operational management tools in the context of destination management and its particularities,
• assess the market dynamics in the field of destination management and can transfer these to current and future trends,
• apply their specialist knowledge in a concrete practical context by dealing with the basic terms and concepts of destination management, especially destination marketing and branding,
• evaluate destination strategies with regard to their economic, ecological and socio-cultural dimensions and critically discuss developments in the destinations as well as
• to apply and evaluate the methods of sustainable destination management
Destination Management
Human Resource Management in TourismAfter successfully completing the module, students are able to
• to assess the characteristics and challenges of human resource management in tourism and the hotel industry
• to make decisions on human resource management,
• describe the instruments of human resource management and their specific functions
• to analyze the interrelationships of personnel policy decisions with strategic and operational targets,
• to be able to assess and evaluate the importance of personnel under business management conditions and
• To be able to use and evaluate software in personnel management,
• Recognize conditions for new leadership concepts.
Human Resource Management in Tourism
Psychology and Sociology of LeisureAfter successful completion of the module the students are able to
• explain leisure behavior from a sociological perspective and from a psychological perspective
• identify specifics of leisure time behavior along the customer journey from a sociological and psychological perspective, to examine and critically scrutinize them and
• to evaluate leisure behavior from a sociological and psychological perspective and to apply this knowledge to business decisions
Psychology and Sociology of Leisure

Major: Clinical Psychology @ Pace University

CourseHSF Learning ObjectivesEquivalent
Fundamentals of Clinical Psychology and Psychotherapy• After successful completion of the module, students will be able,
• – to distinguish clinical psychology from other areas of applied psychology and from other fields of work relevant to the health care system on the basis of the knowledge acquired.
• – to present essential basic concepts, theoretical positions, empirical approaches and scientific find-ings of clinical psychology.
• – to name and define the most important psychological and psychophysiological disorders.
• – to describe different forms of clinical-psychological and psychotherapeutic intervention and to name the relevant target groups, settings and framework conditions in the German health care system.
Fundamentals of Clinical Psychology and Psychotherapy
Etiology and etiopathogenesis of mental disorders• Upon successful completion of the module, students will be able to,
• – formulate hypotheses on the etiology and etiopathogenesis of disorders and assess and communicate the relevance of various influencing factors in contact.
• – develop independent empirical research approaches to epidemiology, etiology and etiopathogenesis and to receive and evaluate published professional contributions in this regard.
• – to identify and appropriately assess relevant influencing factors for the development and maintenance of psychological/psychophysiological disorders against the background of a biopsychosocial explanatory approach.
Psychopathology
Disorders and diagnostics according to ICD and DSMUpon successful completion of the module, students will be able to,
distinguish and apply the two most common classification systems for psychological and psychophysiological disorders.
describe the Operationalized Psychodynamic Diagnostic (OPD) relevant for in-depth psychology-based psychotherapy and apply it in rudimentary form.
to describe the clinical-psychological diagnostic process and to reflect on its difficulties.
to name the advantages and difficulties of categorical and dimensional diagnostics.
to apply in-depth knowledge of the individual mental disorders listed in Chapter F of the ICD-10 and in the DSM-5 with regard to diagnostic guiding criteria and specific epidemiological, etiological and etiopathogenetic findings and considerations to casuistics.
Diagnosis of Mental Illness

Major: Market, Consumer, and Media Psychology @ Pace University

CourseHSF Learning ObjectivesEquivalent
Marketing and Consumer PsychologyThe students who have successfully completed the module are able to:
• apply essential instruments of empirical organizational research and to critically
evaluate diagnostic methods,
• identify diagnostic processes and interpret and evaluate diagnostic results,
• describe and apply modern organizational concepts and intervention measures at
different organizational levels,
• critically evaluate intervention goals and intervention results and to describe management
methods for organizational change processes,
• recognize potential disruptive factors in corporate change processes and to deal
with resistance at different organizational levels, and
• locate stakeholders for organizational change processes and respond to them in a
targeted manner.
Consumer Psychology Behavior
Media PsychologyThe students who have successfully completed the module are able to:
• present and explain the results of research in organizational psychology,
• use subject-specific methods to deal with questions from organizational science and practice,
• identify problem areas of organizational design and to develop proposals for solutions,
• explain the structure and services of the consulting market and
• critically assess and evaluate consulting projects and consulting services.
Media Psychology
Psychological Methods for Marketing and Consumer ResearchThe students who have successfully completed the module are able to:
• identify the basic ideas of systemic change work and to differentiate coaching and systemic consulting from other intervention formats,
• differentiate systemic approaches from alternative forms of consulting and to plan and assess systemic consulting projects and coaching,
• use systemic questioning techniques in a goal-oriented way and to evaluate cur- rent approaches in coaching in a reflective manner in their strengths and limits,
• critically examine the factors and effectiveness of coaching processes,
• critically reflect on their own role and its effectiveness, and
• use reflection as an essential consulting competence in dealing with systems.
Market Research

Major: International Management @ Pace University

CourseHSF Learning ObjectivesEquivalent
International ManagementThe students recognize the complexity of international activity. The have the competence to
implement and evaluate planning processes in internationally active organizations. The
participants can identify alternative strategies for entering international markets, integrate these
into a coherent overall strategy and compare the various possibilities for their organizational
implementation. In addition the students critically evaluate the behavioral principles and corporate
decisions of multinational organizations in the context of international stakeholders from an ethical
perspective. The students are familiar with the use of different economics approaches, can apply
various quantitative business management methods and can evaluate these with regards to their
advantages and limitations.
International Management
Functional Management in International OrganizationsThe module prepares the students for key management positions in an internationally active
organization. They know the structure of operational functions on an international dimension and
are able to analyze and assess the distinctive features and impacts of internationalization on
these. They recognize the significance of important inter-disciplinary functions such as Human
Resource Management, procurement and logistics, or financial accounting. They can compare
alternative models of implementation and can create practical solutions. They are also capable of
critically evaluate the effect of globalization on individual operative functions.
Functional Management in International Organizations
International Economic RelationsBy the help of models from economics and political science students are able to describe and classify the emergence and characteristics of international trade, as well as its developments and problem areas. They recognize both economic and political implications of global economic structures. Further, the students are able to explain the duties of different actors and institutions of Global Governance and to evaluate their impact, using relevant global trade figures.
The students know the basic foundations of international contract law with the focus on commercial legal relations and EU law and its basic implementations. The students can analyse and apply the elements of international contracts; from the contract creation, the implementation of the contract, up to execution of payment demands. In addition, an overview of international regulations give students the ability to recognize and competently solve problem areas in international legal relations, and assess the possibilities of exercising legal rights in an international context. They are able to write relevant texts to a professional standard.
International Economic Relations